How to Remove a Trustpilot Review: Flagging Explained for Businesses

Short answer: businesses cannot delete Trustpilot reviews, but they can flag them. Log in to Trustpilot Business, find the review, choose “Flag review” and select the reason. Trustpilot’s Content Integrity team then decides whether the review breaks its guidelines.

The reasons you can flag a Trustpilot review

• Harmful or illegal: hate speech, threats, discrimination or defamation.
• Personal information: the review names a private individual or shares contact details.
• Advertising or promotional: the review promotes another company.
• Not based on a genuine experience: the reviewer has not had a recent, real interaction with your company.
• About a different business: the review was posted on the wrong profile.

How to flag a Trustpilot review, step by step

1. Claim your profile and log in at Trustpilot Business. A free account is enough.
2. Open Manage reviews and locate the review.
3. Select the flag icon or Flag review.
4. Choose the reason and explain it briefly and factually.
5. Submit, then watch for emails from Trustpilot.

What happens after you flag

Trustpilot may hide the review while it investigates. For “not a genuine experience” flags, it often asks the reviewer to provide documentation, such as an order confirmation. If the reviewer does not respond in time, the review is usually removed. If they prove their experience, it stays.

Find Reviewer: ask for proof before you flag

If you do not recognise the customer, use the Find Reviewer tool first. It sends the reviewer a request for details so you can locate them in your system. Many disputes end here, either because you find the order and can solve the problem, or because the reviewer never answers.

What you should not do

• Flag reviews just because they are negative. Trustpilot monitors misuse of flagging and can add a public warning to your profile.
• Offer incentives for removing or changing a review.
• Invite only happy customers to review you. Trustpilot treats selective invitations as a guidelines breach.

If the flag is rejected

Reply to the review publicly. A reply that is specific and polite reassures readers far more than silence. Then invite all your recent customers to leave reviews so the profile reflects your normal service.

Need a hand?

Our Trustpilot review removal service prepares and follows up the flag for you, with a refund if the review stays.

Frequently asked questions